Foote Communications

Writing Tips


Writing Tips

  1. Read, read, read
  2. Remember the 5Ws!
  3. Keep sentences short. Keep sentences short and simple. Shoot
    for 20 words or less
  4. Simple, not complex. Use simple sentence structure and simple
    words.
  5. Use familiar words. But don’t use that as an excuse to avoid
    building your vocabulary.
  6. Avoid unnecessary words. Make every word count. Read what
    you write.  If it sounds wordy to you, it’s wordy to your reader,
    too.
  7. Use active verbs.  Don’t use the passive voice.  Make the reader
    use all of his or her five senses.
  8. Write in a conversational tone.  Stay away from jargon. Write
    like you were telling one of your friends what happened.
  9. Use terms your reader can picture. Avoid the abstract and make
    each word, each sentence, each paragraph bring the reader
    closer to the story, to the experience.
  10. Translate jargon. Use everyday English to explain the
    special language every trade and profession has.
  11. Be original. Develop a style of your own. Avoid clichés.
    Think about how each sentence relates to each. Ask yourself,
    “How can I make this read better?”
  12. Express, not impress.  The best writers can make the very
    complex sound very simple.  Make your message clear by writing
    clearly.