Archive for January, 2008

(Dallas – January 10, 2008)  The Atlanta man, who spent two years in prison for having
consensual sex while a teenager, will attend Morehouse College this spring, thanks to a
gift from The Tom Joyner Foundation, an educational non-profit founded by the
nationally syndicated radio personality.

Genarlow Wilson, who was freed from a Georgia prison last October, will begin classes
as a part-time student at the 140-year-old predominantly male liberal arts college in
Atlanta. The 10-year-old foundation is paying for Wilson’s education, including tuition,
books, and campus room and board.

Wilson is scheduled to appear on the nationally syndicated Tom Joyner Morning Show,
which airs 6am – 10am EST Thursday morning.  The show is also streamed live on
BlackAmericaWeb.com (http://blackamericaweb.com).

“I’m so happy Genarlow has decided to attend an HBCU [Historically Black College &
University],” said Joyner, whose top-ranked morning radio show is aired in 115 markets
reaching nearly eight million listeners. “He’s been through so much over the past couple
years and I’m glad the Foundation can play a role in helping him shape his future.  You
know I’m passionate about my black colleges, and I’ve always believed that these
colleges offer a nurturing and confidence-building environment.” 

Morehouse President Dr. Robert M. Franklin welcomed Wilson to the campus, known for
distinguished alumni, such as the Rev. Dr. Martin Luther King Jr., filmmaker Spike Lee
and former U.S. Surgeon General Dr. David Satcher.

“Genarlow Wilson is representative of many of our young black men who must overcome
incredible obstacles before finding a place — like Morehouse — where they are valued,
mentored and given the opportunity to reach their full potential,” said Dr. Franklin,
whose college offers more than 26 majors and enrolls nearly 3,000 students. “Given
Morehouse’s 140-year history and tradition of providing access to rigorous academic
preparation, character development, leadership development and public service — we
firmly believe that Morehouse is Genarlow’s ‘house’, and that he will grow to embody
the tenets of a Morehouse Man.”

In 2005, Wilson was convicted of aggravated child molestation for having oral sex with a
15-year-old girl at a 2003 New Year’s Eve party. Wilson was 17 at the time of the party. 
He was sentenced to serve a mandatory 10-year sentence with a sex offender designation.
.After a nationwide effort to fight for his release, Wilson was set free last October after
spending two years in prison on the teen sex conviction.  The case received international
media attention and garnered support from civil rights leaders, celebrities, business
leaders and politicians, including former President Jimmy Carter and Dallas Mavericks
owner Mark Cuban.

“Yesterday, Genarlow came to my office proudly wearing around his neck his official
Morehouse campus ID,” said B.J. Bernstein, Wilson’s attorney. “To see him replace the
old prison ID badge with a badge from a prestigious HBCU was why Genarlow’s mother
and I fought so hard.  This special moment in Genarlow’s life became a reality because of
the Tom Joyner Foundation.  Tom’s support of Genarlow’s education … shows he is so
much more than an entertainer or a provocative talker, but a man of quiet and persistent
action.  I am forever a fan!”

The Tom Joyner Foundation (www.blackamericaweb.com) has raised more than $55
million and helped 114 colleges and thousands of deserving students who attend HBCUs.
Since its inception, the foundation has assisted every HBCU, which is defined by federal
legislation as “any historically black college or university that was established prior to
1964, whose principal mission was, and is, the education of black Americans.”

For more information, contact Neil Foote at 214.448.3765 or via email at
neil@neilfoote.com.
###

Foote Communications LLC is a multi-media company, specializing in public relations, internet, multicultural marketing and political strategy and messaging.

The company’s principal, Neil Foote, developed, managed and coordinated the public relations for the nationally syndicated Tom Joyner Morning Show, BlackAmericaWeb.com and the Tom Joyner Foundation.

With more than 25 years of media experience, Foote Communications helps you stay on the right path with your marketing, digital media and public relation’s needs.

Take a tour of the website and learn more about how we have solutions for your media needs: Public Relations, Internet Solutions, Multicultural Marketing, Political Strategy & Messaging.

 Creative. Strategic. Experienced.  Foote Communications LLC.  Always there for you … 

WEB TRENDS

  • Immediacy:  Today’s newspaper readers and TV watchers live in the land of immediacy:  they want the information/news NOW and don’t want to wait for the 6 o’clock news or tomorrow morning’s newspaper.  Media organizations are trying to get news and information to readers as fast as they can using multiple forms of media.
  • The keyword is “user-driven content”:  Blogs are among the hottest items that are readers/viewers to post their own content, and discuss the articles and hot issues at hand. This form of  participatory journalism is changing the traditional method of ‘top down’ journalism where editors and reporters solely dictated what was news.  Blogs are online diaries where writers can post their random comments. Many news sites are now incorporating them in their websites, and many news websites are requiring their reporters to host their blogs tied to their beats. The jury is still out how blogs are being received by the 25 – 54 age demo, but they are the hottest thing among the 13 – 25 year old demo… (Check out http://xanga.com to find millions of blogs out there or go to Technorati, http://technorati.com to get  stats on bloggers.)
  • Podcasting:  You, too, can be a broadcaster.   If you have a computer, a microphone, you can produce and post your own newscast, commentary, advice column.  …  Go to http://podcast.net  to find a tutorial on how to create and post your own podcasts.  These downloadable audio programs can be uploaded via iTunes and posted in the Podcast Directory, allowing users to subscribe to them for free and download them to their iPods or other Mp3 players.
  • Mobile mania: Cell phones have become ubiqitious.  So now media organizations and cell phone companies are joining forces to provide content – from headlines to mini-newscasts – accessible via your cellphone.  e.g. Verizon’s V-cast…. Miami Herald’s ’5 minute news cast’.  Text-based marketing and promotional campaigns are becoming a frequent tool used by reality shows to drive viewers and increase viewers time watching primetime programming.

What Students Need to Know To Succeed in the Digital Age

* The Fundamentals:  Strong writing and reporting/researching still prevail.

* Become tech savvy: Beyond just knowing how to be a savvy reporter knowing how to ask the right questions, today’s reporters will have a huge advantage if they are comfortable using a digital a recorder, a digital still and/or video camera and a photo scanner.

* Become a student of the web: Know what the trends are and understand what the hottest new sites are.  If you already have a MySpace or Facebook page, you already are in the web publishing business, and you should challenge yourself to learn as much about how to use all of the free web tools to create a very dynamic and interactive page. 

* Learn Spanish, Chinese or Farsi.

What Black Colleges (Historically Black Colleges & Universities- HBCUs) Need to Know About Preparing their Students for Careers in Media:

* Hold onto to the foundation, but open your minds to the new world….the  digital era is here, and your students needs to become armed if they are going to get employed at a media company.  Remember, the days of  ‘newspapers’ or ‘television’ stations are over! Its’ all about convergence!
* Invest in your students by investing in upgrading your students’ equipment. Consider corporate sponsorship to revolutionize your academic environment
* Invest in your faculty:  Send them to conferences that deal with issues beyond traditional journalism
* Attend the Consumer Electronics Show in Vegas to see what the latest trends are. - Feb 2006

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