* Develop strategies to market/position your product to diverse audiences
* Review/analyze marketing materials, marketing messages and collateral to better   reach diverse markets
* Develop public relations and/or marketing plan to reach specific diverse market(s)
* Conduct brainstorming/ideation sessions to develop marketing messages for multicultural markets
* Research/write situation analysis

* Develop Request for Proposals (RFPs)  for web development/design
* Evaluate/assess capabilities of proposals from web developers
* Develop an internet/convergence strategy
* Critique/analyze your existing web site and strategy
* Research/write/edit web content
* Research/write/edit content for e-newsletters
* Create a public relations and marketing plan for your website
* Launch and maintain blog
* Conduct ‘Internet 101’ seminars to address various aspects of emerging technology
* Assist firms in defining how best to use internet and other emerging technologies (podcasts, blogs, RSS, mobile marketing)

* Research, write and edit press releases
* Distribute and pitch release/stories to local, national, regional media: print, wire      services, broadcast and online.
* Develop story ideas and angles
* Develop media contact lists
* Set up/organize media and satellite tours
* Create/design press kits for company or specific events
* Develop media and marketing plans

MEDIA ADVISORY

CONTACT: Neil Foote, Foote Communications LLC, neil@neilfoote.com

WHAT: Urban Influence Magazine, a publication of the National Urban League, and the Dallas Urban League Young Professionals are collaborating to bring the magazine’s annual Women of Influence Breakfast Series to Dallas. UIM Publisher Tamara Brown has lined up a powerful group of local business executives who will share their strategies for success and offer advice on building careers and businesses during an informative special event titled Business Success Strategies: Women Who Make it Happen

WHO:  Dr. Yolanda Bruce Brooks, Psy.D., adviser to the NFL and NBA, and professional development consultant; Fritzi Woods, president and CEO of PrimeSource Food Service Equipment; L. Michelle Smith, president and CEO of m strategies Inc.; and  Joy Wallace, president and CEO of J.O.Y. Foods Inc

WHY: The multi-city tour is a business exchange and networking forum for African American women to meet, support and encourage fellow professionals. The event brings together an intimate group of key professionals for a meaningful conversation on topics ranging from financial empowerment to entrepreneur strategies to leadership development. In 2007, the tour stops include Chicago and Dallas. The tour is presented by Urban Influence Magazine and sponsored by Yum! Brands, Allianz Life Insurance Company and Hudson

WHEN:           Friday, October 26, 2007
                         8:30am – 11:00am

WHERE:        African American Museum
                        Lower Rotunda & Giddings Solarium
                        3536 Grand Ave.
                        Dallas, TX 75210

Admission is complimentary but RSVP is required. Click here to RSVP or Urban Influence Magazine is a nationally distributed publication targeting progressive African American professionals with a message of building wealth through social change. UIM speaks to the critical link between individual and community wealth and social responsibility, as well as provides information concerning latest trends in business, politics, and lifestyle for “urban influencers.” Urban Influence is the only publication on newsstands created in partnership with a civil rights organization and young entrepreneurs.