Archive for September, 2007

(Originally posted 9/19/07 on DigitalMediaCrashCourse.com

Three weeks ago, most of the major national media ignored the story of six black teenagers charged with attempted second-degree murder of a white classmate.  Meanwhile, for nearly a year, black radio and the black press have covered this story on a regular basis. 

Now, as an estimated 20,000-plus descend on this rural town of 2,971 residents, media from around the world are camping out. They’re poised for live shots that will take place throughout the day tomorrow – Sept. 20 – a day that will become a benchmark in America’s 21st Century race relations. 

It’s a sort of ‘Back to the Future’ day when Rev. Martin Luther King Jr. – if he were alive – would wonder where did he go wrong.  How could a country that has come so far still struggle with how to deal with racial tension and animosity?  While King won’t be there physically, his son, Martin Luther King III, the Rev. Al Sharpton and the Rev. Jesse L Jackson will be there – with many others.

What’s the big deal about the Jena 6 case?  The storyline, the sound bites and the circumstances take this country back 5o years when King led marches to Selma and Montgomery.  LaSalle Parish police already have called in additional police enforcement.  Just like the old black and white news footage from our not so distant past,  you can just see the streets lined with uniformed officers as the mainly young, black faces walk through the tiny town that wishes it had never been discovered.

Since September 2006, the tension has been mounting; all the diatribes  have cast an ugly shadow on America: Nooses on a tree; teenagers tried as adults and shackled like slaves; nationally recognized civil rights leaders rallying their loyal bases to hop buses to stand up for their civil rights. ”Come on family,” shouts out talk show host Michael Baisden to his listeners. “This is a Journey to Jena.  This is about family standing together as one.”  Black radio standing tall as mainstream media focuses on O.J. Simpson, Michael Vick and whether Kanye West or 50 Cent sold more singles.

Tom Joyner,  Baisden, Rickey Smiley  and Al Sharpton have taken to the radio airwaves to use their platforms and influence to spread the word – to create a forum for blacks to express their points of view because no one seems to be listening.  Just like in the Sixties, international press – like the BBC - have trekked to a Deep South town to tell the story about civil injustice from a country that flaunts its self-described moral superiority championing freedom and human in words only.

Is this just a photo op for King III, Sharpton and  Jackson? Is this just another media circus because the media have grown bored of the deadly drone of the Iraq War?  Is this just a slight pause before the media head to Vegas to see what happens next to O.J.?

The hope is that most media will look at this Jena story as a small part of how blacks and whites view this country so differently.  The hope is with a black person running seriously to become president of the United States, the country has shown maturity and sophistication.  The hope is that the media – black and mainstream – will shed light on the on-going racial tensions that are happening in the small towns and big cities throughout this country. 

Dr. King’s ‘Where Do We Go from Here’ speech in August 1967 said it best, and quite honestly, his words ring true today:

“Where do go from here?”

Now, in order to answer the question, “Where do we go from here?” which is our theme, we must first honestly recognize where we are now. When the Constitution was written, a strange formula to determine taxes and representation declared that the Negro was 60 percent of a person. Today another curious formula seems to declare he is 50 percent of a person. Of the good things in life, the Negro has approximately one half those of whites. Of the bad things of life, he has twice those of whites. Thus half of all Negroes live in substandard housing. And Negroes have half the income of whites. When we view the negative experiences of life, the Negro has a double share. There are twice as many unemployed. The rate of infant mortality among Negroes is double that of whites and there are twice as many Negroes dying in Vietnam as whites in proportion to their size in the population.

In other spheres, the figures are equally alarming. In elementary schools, Negroes lag one to three years behind whites, and their segregated schools receive substantially less money per student than the white schools. One twentieth as many Negroes as whites attend college. Of employed Negroes, 75 percent hold menial jobs.

This is where we are. Where do we go from here? First, we must massively assert our dignity and worth. We must stand up amidst a system that still oppresses us and develop an unassailable and majestic sense of values. We must no longer be ashamed of being black. The job of arousing manhood within a people that have been taught for so many centuries that they are nobody is not easy.

Contact:
Neil Foote, Foote Communications LLC
214.448.3765, neil@neilfoote.com

For Immediate Release

(Dallas, TX – September 12th, 2007)  Five Cheyney University of Pennsylania students are winners of the new Tom Joyner Foundation® – “Brothers on the Move” Scholarship program, designed to help increase the number of black males enrolled in Historically Black Colleges & Universities (HBCUs).

The recipients of the “Brothers on the Move” $1,500-scholarship are:

* Justin Allen, a senior, is a business management major from Waldorf, Md. This honor student and who wants to be an NFL player, also wants to be a sports agent  Allen is president of the Fellowship of Christian Athletics,  a recognized motivational  speaker for high school students and a nationally ranked linebacker. In his spare time, he also serves as a campus tutor.
* Kenneth Tann, a sophomore, is a business administration major from Wilmington, Del. This future real estate developer plans to stay focused and earn the distinction as the first in his family to graduate from college. At Cheyney, Kenneth volunteers at a local community center, serves as a peer tutor and is a campus guide.
* Hanif Crafton, a senior, is a business management major with a music minor from
Philadelphia, PA. Crafton, an honor student, plans to be an artist and repertoire vice
president for a major record label. Hanif plans to revive the “Philadelphia Sound” and bring music back to every school within his reach. At Cheyney, he is a member of the choir and the business club. He also volunteers at a community center.
* Michael Muse, a junior, is a social justice major with a business administration minor from Willingboro, NJ. This honor student, plans to be a law enforcement officer and make a difference in the safety of our communities At Cheyney, he is a member of the football team, the Optimist Club and the Fellowship for Christian Athletes.
* Jacob Waites is a sophomore, education major from Wilmington, Delaware. He is a future teacher and honor student who believes he must have a part in molding future generations, the same way others helped him. At Cheyney, he is a member of the choir and the Student Government Association. He also serves as a tour guide and tutors at a community center.

Joyner, a graduate of Tuskegee Institute, said that the scholarship is greatly needed.  On average, the black male student enrollment at an HBCU is about 37 percent.  To be  eligible for the scholarship, students must attend one of the Foundation’s “Schools of the Month”,  have a grade point average of at least 3.0, be a campus leader involved in the community have a career goal and to make a difference in the quality of life for his race. 

Cheney State University of Pennsylvania in Philadelphia, PA was the ‘School of the Month’ for August; followed by Tennessee State University in Nashville, TN for September; Edward Waters College in Jacksonville, FL in October and Savannah State University in Savannah, GA for November. 

For information about the scholarship program, students should contact their school administrators directly to determine their eligibility.

The “Brothers on the Move” scholarship will be announced Thursdays on the Tom Joyner Morning Show, which is aired in 120 markets reaching nearly eight million listeners every week. The Foundation offers scholarships to students attending its Schools of the Month throughout the week. On Mondays, the focuse is on students who are single parents, and on Tuesdays, general scholarships are awarded. 

Founded in 1998, the Tom Joyner Foundation has raised more than $55 million to help keep students enrolled in black colleges.  It has assisted more than 14,000 students and worked with more than 100 HBCUs.
 
###

University of North Texas 
Dept. of Journalism
News Writing Tips

  1. Read, read, read: Newspapers/newspaper websites and analyze
    the leads.
  2. Remember the 5Ws! 
  3. Keep sentences short. Keep sentences short and simple. Shoot
    for 20 words or less
  4. Simple, not complex. Use simple sentence structure and simple
    words.
  5. Use familiar words. But don’t use that as an excuse to avoid
    building your vocabulary.
  6. Avoid unnecessary words. Make every word count. Read what
    you write.  If it sounds wordy to you, it’s wordy to your reader,
    too.
  7. Use active verbs.  Don’t use the passive voice.  Make the reader
    use all of his or her five senses.
  8. Write in a conversational tone.  Stay away from jargon. Write
    like you were telling one of your friends what happened.
  9. Use terms your reader can picture. Avoid the abstract and make
    each word, each sentence, each paragraph bring the reader
    closer to the story, to the experience.
  10. Translate jargon. Use everyday English to explain the
    special language every trade and profession has.
  11. Be original. Develop a style of your own. Avoid clichés. 
    Think about how each sentence relates to each. Ask yourself,
    “How can I make this read better?”
  12. Express, not impress.  The best writers can make the very
    complex sound very simple.  Make your message clear by writing
    clearly.

University of North Texas
Dept. of Journalism
Sources of News

  1. People – private citizens
  2. Government agencies
  3. Civic Associations
  4. Government bodies
    1. Elected or appointed officialsLocal, state, regional
    2. Law enforcement
    3. Police, FBI,DEA
  5. Courts
    i. Trials
    ii. Court documents (lawsuits)
  6. Documents/Records
    a. Police reports
    b. Public records
    i. Court cases
    ii. Minutes of public hearings
    iii. Property taxes
  7. Breaking News
    a. Car crash
    b. Plane crash
    c. Shooting
    d. Building collapsing
    e. Dog mauling kid
  8. Press Conferences
  9. Press Releases
  10. Staged Events
    a. Tamale/hot dog eating contest
    b. State Fair
    c. Grand opening of business
    d. Conference on Steroid Usage

Contact: Neil Foote, Tom Joyner Foundation Spokesperson214.448.3765, neil@neilfoote.com
For Immediate Release

(Dallas, TX – September 12, 2007) Tennessee State University is the featured September ‘School of the Month’ for the Tom Joyner Foundation®.

In conjunction with the Foundation, Tennessee State University is engaged in an aggressive campaign to raise money from alumni, friends and supporters of black colleges to help keep students attending Historically Black Colleges & Universities (HBCUs). The university’s distinguished alumni include Oprah Winfrey, Olympic Gold Medalists Wilma Rudolph and Ralph Boston, Gospel great Amb. Bobby Jones and media legend Xernona Clayton and Dallas Cowboys star Ed “Too Tall” Jones.

Founded in 1912, the university has been listed for the past thirteen years in the U.S. News & World Report “Guide to America’s Best Colleges.” It offers 45 bachelor’s degrees and 24 master’s degrees. Doctoral degrees are offered in seven areas: biological sciences, psychology, public administration, curriculum and instruction, administration and supervision,  computer information systems engineering and physical therapy.

“We’re grateful to all the donors and their support of HBCUs,” said Tom Joyner, the Foundation’s chairman and host of the ‘Tom Joyner Morning Show’, which reaches nearly eight million listeners every week in 120 markets. “For all you Tennessee State University alumni and friends, here’s your chance to make a difference in these students’ lives and help TSU survive another 95 years.”

The Foundation said Tennessee State was chosen as part of its on-going effort to help these HBCUs broaden and strengthen their efforts to raise money to help keep students in school. As one of the Tom Joyner Foundation ‘Schools of the Month’, Tennessee State will receive funds raised from listeners, alumni and other interested parties during the month of September.

Throughout the month, the Tom Joyner Morning Show will promote the university and award scholarships to deserving students. Additionally, Joyner’s family has strong ties to the university – Joyner’s mother - Francis Dumas Joyner, is a graduate, and his great aunt, Joan C. Elliott, started the university’s cafeteria program.

For the remainder of the year, the Foundation’s ‘Schools of the Month’ are Edward Waters College in Jacksonville, FL for October and Savannah State University in Savannah, GA for November. For information about the scholarship program, students should contact their school administrators directly to determine their eligibility.

The Foundation recently launched the “Brothers on the Move” scholarship that provides black male students at the ‘School of the Month’ a $1,500 scholarship. The scholarship is awarded every Thursday on the Tom Joyner Morning Show, which is aired in 120 markets reaching nearly eight million listeners every week. The Foundation offers scholarships to students attending its Schools of the Month throughout the week.  On Mondays, scholarships are awarded to deserving students who are single parents, and on Wednesdays, general scholarships are announced.

Founded in 1998, the Tom Joyner Foundation has raised more than $55 million to help keep students enrolled in black colleges. It has assisted more than 14,000 students and worked with more than 100 HBCUs. To learn more about the Foundation, go to BlackAmericaWeb.com (http://blackamericaweb.com).

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